Archive for 'Public Relations'

How To Apply Public Relations Skills To Any Networking Event}

Submitted by: Joseph Augustine

Public Relation is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.

When you attended a local Chamber of Commerce networking event l like every other entrepreneur, go mix, mingle, find leads, and then make sales and create new money. Its the driving force behind every successful entrepreneur or business owner. The quicker you master these skills, the faster your business grows.

For example if there are 150 people roughly at the event. Go and at least try to meet about hundreds of journalism and PR mixers in that business crowd, which could give you a different experience. Here every man and woman could focused and self-aware. In such case you shouldnt wait for the right moment. You should try to seize even the smallest of openings.

Heres a quick rundown on how to apply public relations skills to any networking event.

Tip 1: Listen & Interact:

The best publicists know how to drive conversations. When youre networking, be conscious of your words also be conscious about how you are use them. Drive the conversation with open-ended questions that could lead you to intended destination. Learn how to grab information by guiding conversations, as opposed to talking to others.

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The worst publicists talk to you and ask few questions. The worst publicists can drive a train into a house and they wont even see it coming. They arent in control of themselves or their ideas.

Tip 2: Make an Eye Contact:

This is just a common sense rule, but many people at this networking event fail to make consistent eye contact. This could happen because they are afraid of emotionally connecting to other persons or perhaps they could hide something.

So if you have difficulty making eye contact with others, one of the best way is to practice in the mirror, do believe that your eyes lead to your soul, so dont be afraid to reveal a part of yourself at these social events. Only then you can survive.

Tip 3: Prefect Dressing for a Good Start:

Do you ever wonder where all the dress rules have gone? Depending on when and where you are on any given business day, the words distant past might come to mind. Its difficult to decide if people dont know what to wear or if they have lost sight of the relevance of appearance to professional success.

The Queen of England is reported to have told Prince Charles, Dress gives one the outward sign from which people can judge the inward state of mind. One they can see, the other they cannot. Clearly, she was saying what many people are reluctant to accept; that people judge us by the way we dress. In all situations, business and social, our outward appearance sends a message.

Clothes dont necessarily make the man, but they sure are a good start!

Appearing healthy and confident is an important aspect of your overall presentation, particularly in your ones own industry. Make sure your personal style is appropriate and doesnt distract others.

Keep in mind that people need memorable things to grab onto that makes you notable. That could be your hair, clothes, a performance routine or anything really that makes you special. The point is to keep you consistent.

Be aware that connections are made through the sensory of skin. Use it to your advantage, and always be conscious of what you choose to wear that morning. Some business professionals dress up in an outfit similar to 1970s Kmart catalogue. If youre expressive or creative, you will likely express it in your clothes. The reality is when youre networking at these events, we base our perception on reality, and your reality is what youre wearing at the moment.

Business attire is different from weekend and evening wear. Investing in a good business wardrobe is an investment in your professional future. For those who think its not what you wear but who you are that creates success, give that some more thought. Business skills and experience count, but so do personal appearance and that all-important first impression.

Tip 4: Its About You:

In publicity, we need to think of what the media needs not what you need. Its no different at networking events. When you learn that you are talking to a commercial real estate designer, you need to learn more about what his / her needs are before you can determine whether or not you can work together.

This takes us back to point one. Listen and interact. The best publicists are authentic and you can feel it when you first meet. Thats because these publicists understand that it is really about all and not just you alone.

About the Author: Joseph is a Software developer and freelancer writes in blogs and develops free website services. He and his wife are working on different websites and free java tools. Some of the websites are given below.

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Local Travel Agencies Face Survival Of The Fittest

By Lanbo Jiang

China National Tourism Administration Shao Qiwei, held recently in Beijing, the Tenth Round Table Conference on the World Tourism Travel revealed that China will relax travel market access standards on a pilot basis, and gradually opening up to foreign investment China’s team travel outbound tourism business. National Tourism Bureau is introduced for this year’s “team of foreign investment in China outbound travel business management approach”, under the guidance of the laws and regulations to promote the business development and cooperation. This means that foreign investment community will be leaving before the end of the right to operate.

“Outbound” was once considered a foreign community in China last closed area will be lifted now, it seems, “the wolf really came!” But reporters have visited the Guangdong market found that while many in the industry say “survival of the fittest” is inevitable, but major local travel related to official stressed that the local travel agencies have their own advantages and fear, “Dances with Wolves”, but needs a new, expanding industry chain, positive change in business thinking.

Policy Interpretation: The first clear high-end tour to encourage foreign investment into the country the economic rise of China and the National Suizhe degree Tigao wealthy Chinese residents of Jingnei and outbound tourism market is more prominent as earnings growth potential industries. It is understood that the National Tourism Administration has also announced to encourage a wide range of international capital into China’s tourism industry to accelerate the upgrading of domestic tourism industry, promoting China from the “tourist destination” to “travel power” forward.

Shao also said China encourages broad access to international capital equipment manufacturing industry, tourism, travel media and tourism education and training industry. Ocean Cruises, Travel helicopters, high-level tourist car, as well as adventure tourism, plateau tourism, marine tourism, and other characteristics of the rich and the middle class loving tour equipment manufacturing, are interested in upgrading the industrial areas of China, “China on the equipment manufacturing capacity of modern tourism ‘is still not enough, the level is very backward’. “

Industry, said Shao Qiwei’s remarks can be understood as “the State Council on Accelerating the development of the tourism industry on” the specific measures, also means that the National Tourism Administration for the first time explicitly to encourage foreign investment in domestic high-end travel. It is reported that in December last year the State Council issued “to speed up the development of tourism on the view” that make tourism into an economic “strategic pillar industries” and the people more satisfied with the modern service industry. China in 2020 and strive to make tourism industry scale, quality and efficiency of basic level of world tourism power.

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The signals also reflects China’s new rich class of tourism demand, is no longer limited to “search sites, a visit to this” traditional model or the bulk of the travel product, they often hesitate to pay the cost to personalize the “high Custom “tourism consumption. In this regard, general manager of outbound tourism Guangdongzhonglv Yiqi Hong told the reporter that asked the Chinese tourism market, a unique travel experience of consumer groups has been formed, a large-scale “custom” travel time has come, Guangdong tourism market is the sights of the the development of the field of development.

Approved by the National Bureau of Statistics, in 2009 per capita in Guangdong GDP40748 dollars (about 6000 U.S. dollars), indicating that the opportunity to Guangdong in the nation, the first to achieve the upgrading of the tourism industry, expand high-end tourist market, but do not necessarily have the opportunity to successful development of software and hardware facilities can keep up with the key, high-end consumer environment tourism facilities Tourism Industry will be the key to whether the first breakthrough.

Industry view: shuffle is inevitable, but “more good than harm.”

According to industry sources, open outbound foreign travel agencies will be eligible for a number of small travel agents or tour operators are not standard big impact, local travel agents face a reshuffle is inevitable, there will be some travel agents were out of the market; but on the whole ” more advantages than disadvantages, “Dashe fear domestic brands, “Dances with Wolves.”

Yiqi Hong said, foreign investment into the tourism industry help to promote healthy competition and improve the overall management of domestic tourism and domestic travel agencies only focus on group travel service and the traditional “three large” – domestic travel, inbound, outbound You is not enough, in the tourism market segments and high-end tourism products and there are still a wide gap between foreign countries, the traditional travel agencies to transition to broaden the industrial chain, positive change business ideas.

Guang Zhilv relevant responsible person said, opening up outbound foreign travel status, on the big domestic brands will not be much of society, first of all a long time local business community, with fixed resources, but also familiar with local consumption habits, hold consumer psychology accumulated a good brand effect, the public still has feelings for the local community have confidence in; second point in the profits of foreign investment income balance of social stress, carefully planned itineraries require a higher profit point, “roaming prices” are generally more high.

Guang Zhilv Marketing Center, Wen said before, foreign travel agencies in the management level, operational concepts, planning ideas and insight on market forces, and so does the forward-looking stronger than the domestic community, there are many worthy of national groups to learn where to promote the improvement of the standards related to the domestic community, but also to some extent inhibit the domestic travel market vicious price wars and other competitive situation. South Lake Country Holidays Travel west on Army Deputy General Manager Zheng said the entry of foreign travel agencies will greatly change the current low-cost competition, unfavorable market conditions, the quality of services and advanced management experience, will enable the tourism market competition, industry consolidation to raise the degree of concentration of small and medium-scale travel agencies or face elimination, while the big travel brands and services by enhancing competition, to achieve upgrade, “is bound to promote local travel agency directly brains out of the vicious circle of product homogeneity, to how to Optimization of outbound products and services to a higher strategic position.”

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